Evan M. Cohen returns to Guam and eyes Asia

Evan M. Cohen returns to Guam and eyes Asia

After a hectic, exciting, and intense experience in New York media entrepreneur Evan M. Cohen makes his way back to Guam and is continuing to work in the media industry. “I am back, the family is all here, now. While New York was certainly interesting and fast paced I am happy to be back in the Pacific region. I am working with Rex on a number of projects,” Cohen said. Cohen is referring to his business associate and the chairman and CEO of News Talk K57, Power 98, 105 The KAT, Fox 6 and ABC 7 on Guam. Sorensen was involved in building and creating media platforms in Asia and the United States for over 20 years.

Cohen said his focus is providing media solutions for advertisers, creating television and radio content, and providing media products to both Asia and the U.S. “Rex asked me if I would be willing to work with him to create programming content. At the time, he had just purchased two television stations – the ABC and Fox affiliate on Guam. I agreed to work with him,” he said. Cohen returned to Guam and is now the managing director of Lotus Media Services. “Lotus Media Services is a creative content production house providing content for the Guam market,” Cohen said.

In 2006, Lotus Media Services created a light-hearted reality television program highlighting Guam's contemporary culture through comedy. Cohen said in 2007 Lotus Media Services also launched a medical magazine featuring positive news about the industry on Guam. “For a long time we have heard about the struggles to provide adequate health care on Guam but I believed there was a lot of good stories to be told about the advancements and technology available to treat patients locally. We see a lot of potential from this series. We are currently working on another medical series,” Cohen said.

Cohen is optimistic about doing more with the series by featuring more stories from the region and distributing them to other markets. “The series is titled, 'Medical Mysteries of Micronesia', and it would be appropriate to produce this series for the local market with the possibility of distribution outside of the region,” he said.

According to Cohen, Guam is a perfect base of operations for media expansion into Asia markets. “There are a lot of opportunities to provide media content in Asia and the U.S. mainland. Sorensen Media Group and Lotus Media Services have partnered with MTV Philippines. We have repackaged content to appeal to U.S. markets through the creation of TimeOut. TimeOut is a fun and entertaining television news magazine providing updates about Filipino superstars and social events happening in the Philippines in a way only MTV can,” he said.
Guam is a conglomeration of numerous ethnicities and many communities are made up of people from Asia. “While, certainly, Guam can be be looked at as a mini-laboratory of sorts what might work on Guam may not work in Japan and vice-versa but audiences here can provide some insight because of the sensitivities to Asian culture and because so many in the community are from parts of Asia,” Cohen said.

Cohen said Sorensen Media Group and Lotus Media Services are working to provide content in China. “We are looking to provide radio content for China. China is growing, economically, by leaps and bounds and we want to be on the ground floor during this boon,” he said. Sorensen Media Group provided radio content to Asia markets in the past specifically Japan with Radio I Nagoya and Inter FM Tokyo.