Rex Sorensen is the owner of numerous media properties, is the CEO of Sorensen Media Group, and is the co-founder of Air America.
Sorensen is a graduate of the University of Oregon and is a Certified Public Accountant. Sorensen started his career in Hawaii as a real estate developer. Sorensen served as the Vice President of Finance at the Mike McCormack Real Estate company. The McCormack family is credited for developing much of Honolulu.
Sorensen then embarked on the next phase of his career as a media investor and broadcaster in the Pacific. Sorensen is the CEO of Sorensen Media Group - a privately-held media and entertainment conglomerate, and the largest broadcast company in the Western Pacific with holdings in television, radio and Internet programming, development, production and broadcasting.
Sorensen began with the opening of News talk K-57 – an AM station. News talk K-57 (KGUM-AM) began broadcasting on Guam as a full service music-oriented station in November 1981, and in 1985, it became Guam's first and only news talk station. As a CBS affiliate, New stalk K-57, carries CBS News at the top of every hour, as well as local news from the Pacific News Center. Local media hosts and celebrities are on the airwaves during the day. News talk K-57 also brings in talk shows from the U.S. mainland. News talk K-57 targets the 35+ audience.
Following K-57 Sorensen developed Power 98 (KZGZ-FM). Power 98 is an FM current based rhythmic contemporary hit music station. Power 98 has a large number of the market of adult listeners 18 to 34 on Guam.
Sorensen Media Group also owns a retro radio station. 105.1 The KAT debuted September 4, 2007 playing classic songs from the 60s, 70s and 80s throughout the day and classic rock through the night.
Sorensen also launched Power 99 (KPXP-FM) on December 20, 1992 , to provide the Northern Mariana Islands with music, news and information 24 hours a day. Power 99 is a mass appeal, contemporary-hit format station.
The Rock 97.9 (KRSI-FM) Saipan 's only Rock n' Roll station, is also owned by Sorensen, and broadcasts throughout the the Mariana Islands . The format of The Rock showcases four decades of music from Rock n' Roll stars and legends.
Sorensen is a co-founder of Air America. Air America is a liberal talk radio program provider and first aired in the United States in three cities on March 2004.
Fox entertainment entered into an affiliation agreement with Sorensen Media Group's station, KEQI, to carry its programming exclusively on Guam. KEQI broadcasts programming over the air on UHF Channel 22, which is also on MCV Channel 6. The launch took place September 1, 2005.
Sorensen Media Group also owns and operates KTGM (ABC7), the ABC affiliate on Guam , which the company purchased on November 1, 2005.
Sorensen Media Group also operates KPPI on Saipan which is another ABC affiliate broadcasting on Channel 7, over the air. KPPI is the only over-the-air television signal broadcast on Saipan.
Sorensen Media Group is expanding into the Asia market. Sorensen Media Group provided American programming for Radio I Nagoya and Inter FM Tokyo for five years. Sorensen is plans to provide television programming products to major markets in Asia and the U.S. and has partnered with MTV Philippines to create programming for a large under served Filipino-American youth population in Guam.
In 2007, Sorensen was named “Media Mogul” by GU magazine. GU magazine is a Guam based magazine featuring Guam life and culture.